About us

We are ALFA VITA – a Czech owned company behind the SOFTdent® brand.

Since 2020 we have been transforming the world of oral care with innovative design, the highest safety standards and functionality. Our products rank among the best-selling toothbrush brands in the Czech Republic and can be found in more than 2,000 stores and 2,500 pharmacies across Central Europe.

SOFTdent® stands for top quality, accessibility, and environmental responsibility. We use biodegradable and non-toxic materials to ensure that oral care is gentle not only on people but also on the planet.

Our products are protected by European trademarks, patents, and industrial design agreements. Millions of customers and established partners trust us – including Tesco, Albert, Kaufland, Lidl, Billa, DM Drogerie, Rossmann, Globus, Teta, Notino and many more.

We are committed to supporting those who need it most. Every year, we provide assistance to vulnerable groups – especially children and seniors – and contribute to hospitals and charitable organizations, helping them create a positive impact in our communities.

SOFTdent® – for a healthy and beautiful smile, every day.

SCIENCE AND INNOVATION

SOFTdent® combines the latest scientific knowledge with innovative technologies to deliver the perfect care for your teeth.

Our toothbrushes are equipped with ultra-fine third-millennium bristles, which, thanks to their exceptional softness and flexibility, gently protect tooth enamel while effectively removing plaque even from between teeth. They are designed to provide maximum comfort even with daily use, without the risk of gum irritation.

The ergonomically shaped handle fits perfectly in the hand and ensures a secure grip, while the compact brush heads allow for comfortable, thorough, and precise cleaning even in hard-to-reach areas such as the back teeth or along the gum line. By combining modern technology and thoughtful design, we offer a tool for gentle yet effective dental care.

Interdental brushes are made from the latest and carefully selected materials that respect gum sensitivity, minimize irritation, and contribute to achieving maximum oral hygiene. Their soft yet firm bristles easily penetrate even narrow interdental spaces, where they help prevent tooth decay and gum inflammation.

When developing our products, we think not only about the health of our users, but also about protecting nature and sustainable living. That is why we choose eco-friendly and recyclable materials that reduce our environmental impact and contribute to waste reduction. Our interdental brushes combine modern functionality with care for the planet.

Thanks to continuous innovation, we are transforming everyday routines into effective, gentle and long-lasting dental care. Our technologies are designed with the fast-paced lifestyle of modern people in mind, emphasising simplicity, effectiveness and comfort. The result are products that help achieve a more beautiful, healthier smile while promoting overall oral health.

SOFTdent® represents the future of dental hygiene – a unique combination of scientific development, technological innovation and a deep responsibility towards the environment. We believe that quality dental care can go hand in hand with sustainability and consideration for the world around us.

ECOLOGY

At SOFTdent®, we believe that high-quality dental care can go hand in hand with respect for the environment.

Our interdental brushes and accessories are made from PLA plastic – a biodegradable material derived from renewable plant sources such as corn starch and sugarcane. This eco-friendly material naturally decomposes without harming the environment and does not contribute to long-term pollution. We also place great emphasis on sustainable packaging, which is fully recyclable, environmentally friendly, and designed to minimize unnecessary waste.

We work exclusively with partners who share our values of sustainability, ethics, and responsibility toward the environment. Together, we strive to reduce our ecological footprint at every stage of production and distribution – from the selection of raw materials to final packaging and logistics. SOFTdent® is not only a path to a healthy and beautiful smile, but also a commitment to protecting nature and creating a healthier planet for future generations. Our products are the result of collaboration that makes sense not only from a health perspective, but also in terms of care for the world around us.

DESIGN

At SOFTdent®, we combine functionality with aesthetics to make dental care as pleasant as possible.

At SOFTdent® we believe that even an everyday routine can be pleasant and beautiful. That’s why we combine functionality with aesthetics – our products are designed to not only serve you well, but also fit in with your modern lifestyle.
The design of our toothbrushes and interdental brushes is based on the principles of minimalism: clean lines, subtle colour combinations, ergonomic shapes and natural materials. Every detail makes sense – from the comfortable grip to the thoughtful fit. Our products are protected by industrial designs that confirm their uniqueness and originality.

Butterfly toothbrushes and interdental brushes are designed to bring pleasure not only to use but also to look at. Each toothbrush is complemented by a colour-coordinated stand, which, in addition to its aesthetic function, also has a hygienic function – it allows the toothbrush to dry quickly and thus reduces the proliferation of bacteria. At the same time, the airy and stable shape of the stand will decorate any bathroom.

SOFTdent® interdental brushes have thin, strong and flexible wires that easily adapt to different shapes of the interdental spaces. The ergonomic handle ensures a secure grip even when used with wet hands and facilitates control even in hard-to-reach areas. Their design takes into account not only efficacy, but also gentleness for sensitive gums.