New:
Probiotic
Toothpaste

Balanced oral microflora
for a healthy smile

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Oral microbiome: The foundation of a healthy smileHow does it affect the health of our teeth and gums? Watch our interview with Mgr. Jana Petrusová, Ph.D., and discover why maintaining a balanced oral microbiome is important.Watch the video

Oral microbiome: The foundation of a healthy smile
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ToothbrushesInterdental BrushesChildren´s BrushesOther Products

Butterfly

SOFTdent® Butterfly is not just an ordinary toothbrush – it is a combination of cutting-edge technology, ergonomics and stylish design that turns everyday oral hygiene into a pleasant ritual.

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CARE+

It is your choice for healthier teeth, an eco-friendly approach to the planet, and a style you will enjoy every day. Choose what’s best for you and for nature!

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Egg+

The innovative head shape, ergonomic handle and special fibres ensure not only perfect hygiene but also a gentle massage of the gums. Treat yourself to a unique experience with every cleaning!

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Bamboo

Discover SOFTdent® Bamboo, the toothbrush that brings 100% organic care to your teeth. It is made only from plant materials, contains no plastics or harmful chemicals, and is completely VEGAN. It is not only kind to your teeth, but also to nature!

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Sonic

Discover the revolution in everyday oral hygiene. Sonic technology combined with high-quality DuPont fibres delivers a perfect clean, gentle gum care and a naturally whiter smile.

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Softdent
Perfect cleanliness
without irritation

SOFTdent® offers innovative oral care products that combine gentle care with maximum effectiveness. With unique technologies and carefully selected materials, we help protect your smile gently and thoroughly every day.

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Premium quality
for everyday comfort

Our toothbrushes, interdental aids, and other products are developed with gum sensitivity and the needs of the most demanding customers in mind. SOFTdent® guarantees premium quality and comfort with every use for healthier teeth and fresher breath without compromise.

More than 70% of our range uses biodegradable or recycled materials.

A responsible choice
for a healthy future

At SOFTdent®, we believe that oral health care goes hand in hand with taking care of the environment. That’s why we choose eco-friendly materials, minimise waste and are constantly seeking new ways to produce more sustainably.

Ecology

Science and innovation

Design

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Would you share your toothbrush with your partner? 🪥 Or drink lemon water to make your teeth whiter? 🍋 In the video, a dental hygienist rates several common oral hygiene habits, including: Sharing a toothbrush, which can transfer bacteria between partners. Drinking lemon water, which can affect the pH in your mouth and weaken your enamel over time. Using the same toothbrush until the bristles become frayed, even though it should be replaced every three months and after an illness. Letting children brush their teeth completely on their own, even though they usually need help finishing until around the age of twelve. Replacing toothpaste with coconut oil, which does not offer any proven benefit for your teeth. How many zeros would you get? 👀
A toothbrush cover might look like a hygienic way to protect your brush. But if you put it over wet bristles, it can have the exact opposite effect. 🪥 Water remains trapped between the bristles after brushing. A closed cover restricts airflow, makes your toothbrush dry more slowly and keeps moisture trapped for much longer. 💧 Remove excess water first. Rinse your toothbrush thoroughly after use and shake off any remaining water. 💨 Let it air-dry. Store it upright with the brush head facing up, somewhere air can circulate around it and away from other toothbrushes. 🧳 Use a cover mainly when travelling. Don’t put it over a wet toothbrush. Always allow the brush to dry properly first. Something that looks hygienic at first glance might not be the best choice for everyday storage. 👀 👉 Follow us to learn how to take proper care of both your toothbrush and your teeth. 🦷
What matters most when brushing your teeth? The toothbrush, the toothpaste or your technique? You can have the best toothbrush, but without the right technique, brushing won’t be as effective as it could be. 🦷 At the same time, even perfect technique can’t make up for an unsuitable toothbrush. 🪥 The best results come from combining the right toothbrush, suitable toothpaste and, above all, proper brushing technique. So, do you have all three? 👀
Does your interdental brush break during the very first cleaning? The problem might not be the brush itself, but what you do with it while using it. 👀 As you clean, the brush becomes saturated with saliva, softens and becomes more likely to bend or break. 💧 You repeatedly rinse it during cleaning. This keeps the brush constantly wet and may cause it to lose its original stiffness even faster. 🧻 Instead, gently dry it with a tissue between spaces. This removes excess saliva and trapped debris without soaking the brush again. 🚿 Rinse it thoroughly only after you’ve finished cleaning. Then let it air-dry completely so it’s ready for its next use. Sometimes, changing one small habit is enough to stop your interdental brush from ending up in the bin after its very first use. ✨ 👉 Follow us to learn how to use your interdental brushes correctly and get the most out of them. 🦷
Myth or true? 🤔 🍬 Eating sweets frequently is worse for your teeth than eating a lot at once. True. Frequent snacking repeatedly feeds bacteria and exposes your teeth to acids. 👄 Mouth breathing can harm your teeth and gums. True. It can dry out your mouth and reduce the protective effect of saliva. 🪥 A smaller toothbrush head is better for cleaning your teeth. True. It can help you reach harder-to-clean areas. 🌅 Morning bad breath is normal to some extent. True. Saliva production decreases while you sleep, allowing bacteria to become more active. 🦷 How many of these answers did you know? Let us know in the comments. 👇
Think you're brushing your teeth correctly? It takes more than just picking up a toothbrush. 🦷 Good oral care isn't just about brushing twice a day. Small details that most people overlook often make the biggest difference. 🪥 Less toothpaste is often more. You don't need to cover the entire toothbrush with toothpaste. A small amount is enough. 🦷 Don't forget the inside surfaces of your teeth. This is one of the areas people miss most often because they hold the toothbrush at the wrong angle. 💨 Let your toothbrush air dry after brushing. A toothbrush cap traps moisture, which isn't ideal for keeping your toothbrush clean. 📐 Angle your toothbrush slightly toward the gumline. This helps the bristles reach the area where plaque builds up most easily. ✨ A toothbrush alone isn't enough. Without interdental cleaning, plaque can remain between your teeth, even if you brush thoroughly every day. Sometimes, a few small changes to your routine can make a much bigger difference than you think. 👉 Follow us if you want to get the most out of every brushing session. 🦷
You might be reducing the effectiveness of your toothpaste without realizing it. 💧 Rinsing your mouth with water right after brushing is something most people do automatically. But this habit may prevent your toothpaste from doing what it's designed to do. ✨ The active ingredients in toothpaste need time to stay on your teeth. That's when they help protect your enamel and support remineralization. 💧 If you rinse your mouth immediately, you wash away many of those ingredients before they have a chance to work. A small change can make a big difference. Simply spit out the toothpaste and wait a while before rinsing with water. 👉 Follow us if you want to get the most out of your dental care. 🪥
Your teeth don't turn yellow just because of coffee. Some of the biggest culprits might surprise you. 🦷 When people think of stained teeth, coffee is usually the first thing that comes to mind. But it's far from the only reason your teeth gradually lose their natural color. Herbal teas 🌿 They may seem healthy, but they contain natural pigments that can slowly build up on the surface of your teeth, especially if you sip them throughout the day. White wine 🍷 Unlike red wine, it doesn't stain your teeth as much directly. However, its acidity can weaken your enamel, making it easier for pigments from other foods and drinks to stick to your teeth. Natural aging 🦷 As you get older, your enamel gradually becomes thinner, allowing more of the naturally yellow dentin underneath to show through. Certain medications 💊 Some medications can affect tooth color during tooth development or even cause discoloration later in life. Coffee ☕ The problem isn't usually one cup of coffee. It's sipping it throughout the day. Just like tea, it keeps your teeth exposed to staining pigments for much longer. Yellow teeth don't always mean you're brushing incorrectly. More often, it's a combination of your daily habits, age, and what you eat and drink. 👉 Follow us to learn what really affects the health and appearance of your teeth. ✨
Maybe you don’t need to do more. You just need to switch the tools you use. 👀 Bad breath often isn’t caused by not brushing your teeth. The problem may be that the tools you use simply aren’t cleaning the areas they’re supposed to. Toothpick ➡️ interdental brush 🪥 A toothpick removes food debris. An interdental brush also removes plaque, which is one of the most common causes of bad breath. Large brush head ➡️ smaller brush head ✨ A smaller brush head can reach your back molars and other hard-to-reach areas that are often missed during brushing. Old toothbrush ➡️ new toothbrush 🪥 Worn-out bristles don’t clean as effectively, making it easier for plaque to stay on your teeth. One interdental brush size ➡️ multiple sizes 📏 Every space between your teeth can be a different width. Using the right size helps you clean each interdental space much more thoroughly. Sometimes switching just one tool can make a difference sooner than you expect. 👉 Follow us if you want to know which changes can make the biggest difference to your dental health. 🦷
Your own breath can become “normal” to you faster than you think. 🫣 That’s why it can be hard to notice when something is off. Luckily, there’s a simple way to check it in just a few seconds. ✋ Lick the back of your hand, let it dry for a moment, and then smell it. If the smell is unpleasant, it may be a sign that bacteria are lingering in your mouth. 🪥 An interdental brush can give you an even better clue. Run it between your teeth, wait a moment, and then smell it. The spaces between your teeth are often where plaque and bacteria build up, and they can be a common cause of bad breath. Bad breath doesn’t always mean something serious. Sometimes it’s just a sign that your interdental cleaning and overall oral care need a bit more attention. 👉 Follow us if you want to learn how to get rid of bad breath instead of just covering it up. 🦷✨